Legal · Canada

Privacy policy

This page is maintained by the What EV team and explains what we collect when you use the cost calculator, the EV quiz, the battery health checker and our guides. It is written for visitors in Canada and governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and comparable provincial laws in Quebec, British Columbia and Alberta. Last updated 2026.

What we collect

You can use every tool on What EV without giving us any personal information. We record anonymous, aggregate answers from our tools — things like annual distance driven, driving profile, charging access, budget band, odometer reading and which models matched — so we can improve them. These records contain no name, address, IP address or account.

This covers all three interactive tools: the running-cost calculator, the “which EV suits you” quiz, and the used EV battery health & range checker. The battery health checker is handled the same way as the others — the model, registration year, odometer reading and charging habits you enter are used only to produce the result in your browser, and are recorded as anonymous, aggregate answers with no personal data attached. The downloadable PDF report is generated entirely on your device from the figures already on screen; it is never uploaded to us, and it contains no identifying information beyond what you typed.

The one piece of personal information we collect is your email address, and only if you choose to type it in on the quiz results page to have your matches sent to you. It is optional.

Consent and purpose

Under PIPEDA we collect, use and disclose personal information only for purposes a reasonable person would consider appropriate, and only with your knowledge and consent. Providing an email address is express, opt-in consent to send you the results you asked for; you may withdraw that consent at any time. Anonymous tool answers contain no personal information and are used solely to keep our assumptions accurate.

Country detection

So that you see Canadian prices, rebates and vehicles, our hosting provider passes only a two-letter country code to the site at the network edge. We never see or store your IP address, and no location more precise than the country is used or retained. If we cannot determine a supported country we ask you to choose one, and store that choice in a strictly necessary cookie for twelve months.

How it is stored and where

Submissions are stored in an access-controlled database with row-level security enabled. No public or anonymous read access is granted, so stored records — including email addresses — are not reachable from any public endpoint or from the website itself. Data is transmitted over HTTPS only. Our hosting and database providers may process and store data outside Canada, including in the United States and the European Union, where it may be subject to the laws of those jurisdictions; we use providers that apply comparable protection by contract.

How long we keep it

Anonymous submissions are retained for up to 24 months. Email addresses are kept only for as long as needed to send the results you requested, and are deleted on request.

Cookies and consent

Strictly necessary cookies keep the site working and your cookie choice remembered. Optional analytics cookies are only ever set after you actively accept them in our cookie banner; nothing analytics-related loads before that. You can change or withdraw consent at any time via Cookie settings in the footer, and we re-ask after six months. Quebec residents: we use no automated decision-making and no profiling.

Your rights

Under PIPEDA you have the right to ask what personal information we hold about you, to access it, to have inaccurate information corrected, to withdraw consent, and to ask for deletion. Because our tool analytics are anonymous, these rights apply in practice to any email address you have given us. If you are not satisfied with our response, you may complain to the Office of the Privacy Commissioner of Canada, or to your provincial regulator (for example the Commission d'accès à l'information du Québec).

Charging station map

The Chargers Near Me tool embeds a live map from Open Charge Map (openchargemap.org), a third-party open database of public charge points, with map data from OpenStreetMap contributors. If you choose to share your location or search by city or postal code, that request goes directly from your browser to Open Charge Map — it does not pass through What EV's servers, and What EV does not receive, see or store it, so no consent under PIPEDA is sought or held by us for it. Open Charge Map's own privacy practices govern that exchange.

Third-party price data

Our pages fetch live fuel and electricity prices from public data feeds, including the Natural Resources Canada weekly fuel survey. These requests are made by our servers, not your browser, so those providers do not receive your details.

More information

See also our terms of use.